Going Digital With Your Business

Digitizing is even more important to staying in business in this time of social distancing. We are here to help. Our team has created a helpful cheat-sheet to digitize your downtown business and maximize social media using up-to-date, expert advice. There are mistakes you might be making without being aware, like posting links in your Instagram captions that users can’t click on unless they’re on a desktop computer (the majority of users are on their mobile phones). Let’s get your downtown business on the best path possible.

Even before COVID-19 altered the way we do businesses and socialize by every stretch of the imagination, the Downtown Modesto Partnership was advocating for digitizing your business to optimize your marketing and consumer interface. Consumers have been on a long and predictable trail of making their purchasing decisions online first, in-person next.

Even under normal circumstances, programming digital media as the first stop has significantly helped businesses not only increase their revenue but also track their conversion rates and return on investment (ROI), because all of this data is built into the programs that are used. Social media and easy-to-use websites analyze information for your business pages automatically! Getting into the practice of learning from your digital analytics enables you to get deeper into the nitty gritty of where your business may be lacking, where it’s doing well, and what you might do to improve your practices. This will be key not only as you put on your entrepreneurial thinking cap to manage your business during these unprecedented times but will set you up for the future as well.